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Wholesale Food Distributor AGAR Announces Donation from New Private Label Seafood Brand

New England Meat and Seafood Distributor Celebrates Launch of “Nautifish” with Donation to Ocean Alliance

Taunton, MA: August 2009: New England Wholesale food distributor AGAR, product specialist for independent restaurants, retailers and other food service providers has celebrated the official debut of the new private label seafood brand Nautifish Seafood with a $1,608.01 donation to Massachusetts-based Ocean Alliance.

The Nautifish brand was developed to not only offer fresh, quality seafood products to New England restaurants and food retailers, but to help foster a greater awareness of the sustainability issues that affect our oceans. Under the Nautifish brand, AGAR will donate money to Ocean Alliance. Ocean Alliance is an organization dedicated to the stewardship of the ocean environment through research and education and is based in Massachusetts.

Among other lines, AGAR is a New England Seafood distributor so the Nautifish brand will offer a line of seafood products that currently includes lobster meat, scallops, clams, mussels, shrimp and haddock. Other seafood items are planned to take on the Nautifish brand name soon. A video outlining the background behind the product can be viewed here:

Nautifish seafood offers some of the best handpicked, high-quality seafood in the region. Already featured in many independent restaurants and retailers the Nautifish seafood products have the high-quality and consistency consumers ask for when they look for seafood. All products are inspected daily upon receipt for quality, temperature and consistency. If the quality does not pass these stringent specifications, it is rejected.

Nautifish products are delivered in recyclable or reusable packaging. Any marketing products produced are made of sustainable materials and everyone in the company understands the true mission of the Nautifish brand.

“It was a goal from day one to have a charitable and sustainable component to this new brand,” states Karen Bressler, president and CEO of AGAR. “The public has an appetite for fresh, quality seafood products but also a growing appetite for companies that give back in a meaningful and impactful way. We believe we are doing all of this through Nautifish. We also have very stringent requirements and our vendors understand the caliber of seafood we expect.”

About AGAR:

Agar Supply Co, Inc., based in Taunton, Massachusetts is New England’s largest independent food distributor and the thirteenth largest in the United States. AGAR offers a wide range of solutions for the food service industry. The company is New England’s premier supplier of meats, poultry, seafood and grocery items as well as dairy products, non-perishables, non food items, janitorial supplies and small wares. Contact AGAR at 800-669-6040 or